by Modus Operandi Cellars

High Impact.
Crowd Pleasing.

Wine for those with open minds, a bit of style, and of course, great taste.

If you’re new to the wine world, the choices can be overwhelming.

So we’ve simplified things a touch.

With our Vicarious Collection, I’ve focused all my passion, skill, and experience as a Napa Valley winemaker into 4 delicious wines – a mini selection which breaks through the traditional definitions of their respective styles to offer a unique, rich and awesomely smooth drinking experience.

Now, mind you, these are not your parents’ wines. Nor are they the wines of the old-money elite. My Vicarious Collection is for those now embracing their life success, BUT are more interested in being part of something cool, unique and even a bit mysterious than simply following the old label footsteps.

Congratulations on finding your way here. Enjoy.


Hi, my name is Jason Moore.
And my passion for wine struck at a pretty young age.

You see, I was born and raised in Dallas, and when I was 17 I started working in fine dining restaurants.

Well, pretty quickly the wine directors and sommeliers saw I was interested in the wines we served. So they took me under their wing and introduced me to some of the greatest wines on the planet. And suddenly my interest evolved into a passion.

Realizing that wine was my passion, at the age of 24, my girlfriend and I eloped (in secret), sold everything we owned and moved to Napa for me to pursue my lofty aspiration of becoming a winemaker.

And God bless this wonderful country, the land of opportunity… because here I am today…

Owner and Winemaker of Modus Operandi Cellars in Napa Valley.

And I have a single mission… to bring you some of the most innovative, coolest, and finest wines in the valley.

The Stats


Chardonnay Sonoma Coast

Classic California Chardonnay‚Ķ this has everything you’d want in a Chard and delivers it all at a tremendous value. Guaranteed!
Only 125 cases produced


Pinot Noir
Sonoma Coast

This wine comes from a collection of vineyards along the Sonoma Coast, focusing on the Fort Ross-Seaview appellation. 200 cases produced.

Silky, smooth, balanced…¬†


Red Blend Napa Valley

Vicarious is a high impact and crowd pleasing blended wine. Most often composed of Cabernet Sauvignon, Merlot, Syrah, and Petite Sirah, but the blend changes every year. Experience my passion Vicariously through the wine in your glass!

Cabernet Sauvignon Napa Valley

Deep garnet-purple colored, it has wonderfully fragrant blue and black fruits, florals and earth notes with savory olive and meat hints. The palate is medium to full-bodied with lovely ripe, grainy tannins and great freshness, with a firm, muscular structure and long, multi-layered finish.

Join the Virtual Tasting Experience

Hey, we know it’s not so easy to travel right now…

So how’d you like to experience our #1 ranked TripAdvisor wine tasting experience from the comfort of your home (or surprise a wine loving friend with a uniquely awesome gift)?

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